The place brand secondary mark (called the “H Point”) adds more depth to our brand and can be implemented in exciting and fun ways across many applications. It does not have to appear with the primary mark – it can be used independently and will build an association with the primary mark over time.
The mark is also open source, meaning community members can personalize it by changing the colors, adding patterns or abstracting it (within reason).
There are fewer rules around using the H Point because it is meant to symbolize civic pride and individual creativity. However, the City of High Point reserves the right to prevent any individual or organization from using or altering the H Point when such use or alteration damages the overall community brand.