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The original item was published from 5/18/2022 12:27:00 PM to 8/30/2022 12:00:00 AM.

News Flash

Communications & Public Engagement

Posted on: April 29, 2022

[ARCHIVED] Branding our City!

community branding

The goal of this project is to develop a community-wide brand that supports and elevates all city organizations, entities, businesses and residents.

The community branding project reaches far beyond just a logo design project. While there is a visual design component, it also includes brand messaging, economic development strategies, how you experience the brand in the built environment, and more.

It is important to note that we are not “rebranding,” but rather uncovering the true identity that already exists and developing a brand platform and tools to help tell that story.

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